We optimise websites for the varying Google ranking factors ensuring that your website is correctly structured to make maximum use of this powerful marketing benefit.
Search Engine Optimisation
SEO is the art of making certain pages more attractive to search engines than other web pages. Search Engine Optimisation is constantly evolving and lately has become a lot more sophisticated. SEO is about the overall experience, ensuring the user has immediate access to the most relevant site for their search. Websites need to be comprehensive, authoritative and meet all the criteria that defines a well optimised site. Basic SEO techniques focus on making sure all pages have the appropriate heading tags, and the content is not low-quality or “thin” and the content can be seen by search engines. Great content is original, authoritative, factual, grammatically correct and engaging to users. Poorly edited articles will be demoted by search engines.
Off-page strategies are also important. Modern search engines take into account factors not on the website itself such as inbound links. When building links to a site they must be from a trustworthy and relevant source otherwise they could penalise the site. You can work to improve the quality of your search results listing with the use of schema. The more enhanced your listing is the more engaging it will be for users. The main ranking factors are site architecture, keywords, content and relevant, trustworthy links to your site. When approaching SEO it’s best not to approach with the mindset of gaming Google, but using proven, holistic optimisation best practices.